Emirates NBD Celebrates One Year of Zero-Fee Local Equities Trading, Surpassing AED 5 Billion in Trade Volume

Dubai, UAE – August 2025 – Emirates NBD, one of the leading banking groups in the Middle East, North Africa, and Türkiye (MENAT), is marking the first anniversary of its zero-transaction-fee local equities trading benefit on ENBD X, its award-winning digital wealth platform.
Launched on 26 August 2024, the initiative has opened the door for more retail investors to participate in UAE financial markets without paying commissions — driving a remarkable AED 5 billion in trade volumes and over 300,000 commission-free transactions on the Dubai Financial Market (DFM), Abu Dhabi Securities Exchange (ADX), and Nasdaq Dubai.
Empowering More Investors Than Ever
The program has boosted access to over 150 UAE-listed equities, giving first-time investors, young professionals, and everyday savers a simple way to grow wealth. ENBD X’s real-time trading, price alerts, and fully digital onboarding mean investors can respond instantly to market movements.
Marwan Hadi, Group Head of Retail Banking and Wealth Management at Emirates NBD, said:
“One year on, our customers have embraced purposeful investing through our zero-fee trading platform. We’re proud to make investing inclusive, accessible, and affordable, while supporting local businesses and contributing to the UAE’s economic growth.”
Aligned with the UAE’s Vision
Beyond empowering individuals, the initiative aligns with the UAE’s ‘We the UAE 2031’ strategy, which focuses on expanding financial inclusion and strengthening capital market participation. By lowering barriers to entry, Emirates NBD is helping democratise wealth creation and position the UAE as a forward-thinking investment hub.
Innovation Beyond Equities
The milestone comes on the heels of other innovations, including the launch of fractional bonds on ENBD X, widening access to fixed-income investments. Emirates NBD continues to enhance its digital platform with smarter, more intuitive, and secure features, combining banking, investing, and advisory services in one seamless experience.
With its first year of zero-fee local equities trading already setting records, Emirates NBD remains committed to shaping the future of digital investing in the UAE — making it easier than ever for anyone to take part in the country’s financial growth story.