March 27, 2026
March 16, 2026 | Global – Bitget, the world’s first Universal Exchange (UEX), has officially launched the UEX Switch Campaign, inviting traders to move away from fragmented, single-asset platforms and consolidate their trading across crypto and traditional financial markets under a single account.
The campaign follows a recent app upgrade that places crypto and TradFi products side by side on the homepage, reducing navigation steps by 30% compared to typical trading journeys. Bitget aims to eliminate the friction of switching between platforms, converting currencies, and missing opportunities, offering a one-stop solution for cross-asset trading.
The central message of the campaign is clear: “Switch to UEX, Switch to Bitget.” Today’s markets are interconnected—crypto moves with equities, gold reacts to macro trends, and forex responds to the same global headlines as Bitcoin. Yet many traders still rely on multiple apps, leaving time and profits on the table.
Gracy Chen, CEO of Bitget, explained:
“The pivot is here. Traders who are still not adapting to the evolving markets are leaving alpha on the table every single day. Bitget UEX was built to remove that friction entirely. One account, one platform, all markets—this is the future of trading. The great migration has begun.”
The campaign leverages the hashtag #TheGreatMigration, highlighting the shift of capital toward unified, efficient trading experiences. As crypto matures and tokenized assets become mainstream, traders are moving toward platforms that combine liquidity, speed, and accessibility. Bitget UEX positions itself as the destination for this next-generation migration.
Bitget has already captured 89% of the global market share for Ondo’s tokenized stock tokens, reaching record daily volumes of $6 billion in January 2026. The platform offers access to 200+ tokenized stocks and ETFs, CFDs, FX, indices, commodities, and precious metals, all within a single USD-denominated account. Cross-margin capabilities, 24/7 market access, and up to 500x leverage ensure traders never miss an opportunity.
With the goal of handling 40% of tokenized stock trading volume by 2030—equivalent to $15–$30 trillion—the UEX Switch Campaign marks a pivotal step in Bitget’s strategy to become the world’s dominant liquidity and distribution hub for global asset trading.
About Bitget
Bitget is the world’s largest Universal Exchange, serving over 125 million users and offering access to 2M+ crypto tokens, 100+ tokenized stocks, ETFs, commodities, FX, and precious metals. The platform leverages AI-driven tools to co-pilot trade execution and simplify trading decisions. Bitget has strategic partnerships with LALIGA and MotoGP™, and works with UNICEF to promote blockchain education to 1.1 million people by 2027. Today, Bitget leads the market in tokenized TradFi, redefining the global trading experience.
