April 7, 2026
Riyadh, Saudi Arabia — Maison Safqa, an emerging Saudi-based flash-sale platform focused on premium and luxury brands, has successfully raised $620,000 in a pre-seed funding round. The investment was led by 500 Global through the Sanabil MENA 500 Accelerator Fund, with additional backing from Saudi and international angel investors, including notable retail and technology leaders.
Founded in 2024 by Lea Mehaweg, Estelle Nasr, and Georgia Mehaweg, Maison Safqa is building a tech-driven solution that helps luxury brands efficiently manage and monetize excess inventory—without compromising their brand image, pricing strategy, or market positioning.
A Smarter Approach to Luxury Inventory
Maison Safqa stands out with its partner-centric model, offering brands the flexibility to run either standard flash sales or exclusive, invitation-only campaigns. This approach ensures that brands retain control while still reaching high-intent, fashion-forward consumers.
Inspired by successful global flash-sale models, the founders have combined their expertise in e-commerce and commercial strategy with deep regional insights. The platform connects customers to limited-time offers across fashion, beauty, and lifestyle categories—creating a curated and premium shopping experience.
Solving a Growing Market Challenge
The GCC luxury goods market reached $12.8 billion in 2025, yet brands continue to face challenges in clearing excess inventory without damaging their image. Maison Safqa addresses this gap by offering a controlled and brand-safe environment to unlock value from unsold stock.
The platform also simplifies operations for brands by managing the entire process—from onboarding to delivery—allowing partners to focus on their core business while benefiting from a seamless selling experience.
Rapid Growth and Strong Partnerships
Since launching in May 2025, Maison Safqa has onboarded over 50 premium brands, including well-known international and regional names. Within less than a year, the company has achieved more than 20x growth in gross sales and secured partnerships with major Saudi institutions.
Future Vision
Looking ahead, Maison Safqa aims to become the leading flash-sale platform in the region. The company plans to surpass $2.5 million in cumulative sales within the next 18 months and expand its brand portfolio to over 100 partners.
In addition to strengthening its online presence, Maison Safqa is preparing to launch offline sales events in Riyadh and Jeddah. The platform is also investing in advanced technologies such as personalized customer experiences and automated onboarding tools to further enhance efficiency and scalability.
About Maison Safqa
Maison Safqa is a Saudi-based platform designed to help premium and luxury brands turn excess inventory into opportunity. By combining curated, time-limited discounts of up to 80% with a high-end brand environment, it delivers a unique shopping experience for modern, style-conscious consumers.
With its tech-first approach and commitment to brand integrity, Maison Safqa is setting a new standard for luxury retail in the region.
