Amazon Payment Services Partners with Tamara to Bring Seamless Split Payments to UAE and Saudi Merchants
by Riyadh, Saudi Arabia – In response to the growing demand for flexible and transparent payment options in the region, Amazon Payment Services has partnered with Tamara, the leading Buy Now, Pay Later (BNPL) provider in the GCC. This strategic collaboration introduces a new split payment solution for merchants in the UAE and Saudi Arabia, enabling them to enhance customer experience, boost conversion rates, and unlock greater sales potential.
Meeting the Demand for Flexible Payment Options
With consumer preferences shifting toward more affordable and flexible purchasing methods, this partnership is both timely and impactful. Tamara’s BNPL service allows customers to split purchases into four equal, interest-free payments, giving them greater financial control—particularly for larger transactions. For merchants, the benefits include increased basket sizes, reduced cart abandonment, and improved customer loyalty.
Now integrated into the Amazon Payment Services platform, Tamara expands the network’s suite of affordability-focused solutions. This collaboration is especially significant for sectors such as e-commerce, travel, fashion, healthcare, education, insurance, and lifestyle, where flexible payments can play a pivotal role in boosting consumer spending and trust.
A Streamlined Experience for Businesses
The integration enables merchants to offer Tamara’s payment option with a single onboarding process, supported by Amazon Payment Services’ robust infrastructure. Businesses will also gain access to advanced dashboards, seamless reconciliation, and real-time reporting tools, allowing for smarter decision-making and more efficient financial management.
This unified solution empowers merchants to meet the needs of modern shoppers while improving operational agility in an increasingly competitive digital payments landscape.
Expanding Financial Inclusion and Value
A key aspect of this collaboration is its focus on financial inclusivity and regional relevance. In Saudi Arabia, BNPL has seen strong adoption, driven by a desire for Sharia-compliant financial solutions. Tamara’s offerings, fully compliant and fee-free, align with these values. Similarly, UAE consumers can now access interest-free split payments with no late fees, increasing trust and confidence—especially for big-ticket purchases.
Executive Perspectives
Peter George, Managing Director at Amazon Payment Services MENA, stated:
“With more consumers seeking flexible and affordable ways to manage their purchases, our partnership with Tamara is a natural step forward. We’re excited to support merchants with tools that not only simplify payment processes but also contribute directly to business growth and customer satisfaction.”
Sami Louali, EVP and Chief Revenue Officer at Tamara, added:
“Our collaboration with Amazon Payment Services allows us to bring Tamara’s easy, accessible payment solutions to more businesses across the UAE and Saudi Arabia. Together, we’re helping merchants thrive while offering consumers greater freedom and convenience in how they pay.”
A Broader Affordability Suite
Tamara’s addition enhances Amazon Payment Services’ growing portfolio of BNPL and installment solutions, which already includes credit card installment plans in partnership with over 25 regional banks across UAE, KSA, Egypt, and Jordan. With terms extending up to 36 months, these options cater to a wide variety of customers—whether using credit or debit cards.
Conclusion
This partnership between Amazon Payment Services and Tamara marks a new chapter in the evolution of digital payments in the GCC. By bringing together Tamara’s user-friendly BNPL model and Amazon’s powerful payment infrastructure, merchants in the UAE and Saudi Arabia now have more ways than ever to offer seamless, flexible, and customer-first payment experiences—driving loyalty, increasing revenue, and staying ahead in a fast-evolving digital economy.
