June 19, 2025
Lagos, Nigeria – In a strategic move signaling deeper cross-border collaboration within Africa’s tech ecosystem, DisrupTech Ventures, one of Egypt’s leading early-stage fintech investors, has announced its first pan-African investment in Nigerian agri-fintech startup Winich Farms. The investment is part of Winich’s ongoing Pre-Series A funding round, and highlights growing investor confidence in agriculture-focused financial technology across the continent.
Founded in Lagos, Winich Farms is tackling two of Nigeria’s most persistent agricultural challenges—market fragmentation and lack of financial inclusion—which disproportionately impact the country’s smallholder farmers. Despite agriculture contributing 21% to Nigeria’s GDP and employing a vast portion of its workforce, nearly 80% of its farmers remain disconnected from efficient supply chains and formal financial systems.
A Scalable Model for a Critical Sector
Commenting on the deal, Mohamed Okasha, Managing Partner at DisrupTech Ventures, said:
“Our investment in Winich reflects our strong belief in Nigeria’s agri-fintech potential and the scalability of Winich’s model. The team is solving real challenges for farmers while laying the groundwork for sustainable growth. Agriculture also plays a vital role in Egypt’s economy, and we see significant opportunities for knowledge exchange between the two markets.”
Empowering Farmers Through Technology
For Winich Farms, this funding represents more than capital—it’s a strategic partnership to scale impact. According to Attai Riches, CEO and Co-founder of Winich Farms:
“We’re thrilled to welcome DisrupTech Ventures on board as we prepare for our next stage of growth. Their expertise in scaling early-stage fintechs will help us expand our reach, strengthen our operations, and empower more farmers across Nigeria and beyond. Our shared goal is to build a more inclusive and efficient agricultural value chain.”
Winich is already active in 29 of Nigeria’s 36 states, connecting over 180,000 smallholder farmers directly with buyers such as processors and retailers. Their digital marketplace removes layers of costly intermediaries, helping farmers increase profits and access reliable markets.
The platform is supported by a network of agent-operated collection points that manage aggregation and logistics—without the need for physical ownership of infrastructure. Moreover, Winich is digitizing the entire transaction process through its proprietary Winich Cards, enabling farmers to move away from cash and build financial records—an essential step toward creditworthiness.
Beyond Access to Markets: Credit and Advisory Support
To further support farmer productivity, Winich also offers direct credit and agronomic advisory services through partnerships like the one with the Kebbi Agricultural Research Development Agency (KARDA). This holistic approach ensures that farmers are not only connected to markets but also supported in growing their businesses sustainably.
Looking to the Future: Expansion Across Africa and the MENA Region
As global demand grows for traceable, tech-enabled food supply chains, Winich is positioning itself as a regional leader in post-harvest agri-fintech. With plans to scale operations across other African countries and explore export linkages into the MENA region, the company is on a clear trajectory toward continental influence.
In a time of economic volatility—marked by the Naira’s devaluation, rising input costs, and tighter lending conditions—solutions like Winich are more critical than ever. By addressing both market access and financial access in one unified platform, Winich Farms is redefining what’s possible for smallholder agriculture in Africa.
