June 13, 2025
HOKO Agency, globally recognized for its high-impact campaigns for brands such as Mercedes-Benz, DP World, Hublot, Red Bull, Zegna, and LVMH, has announced the acquisition of Everdome, a leading UAE-based metaverse company. This strategic move supports the rapid development of HumAIn Assets, HOKO’s latest venture focused on reshaping content creation at the intersection of human creativity, artificial intelligence (AI), and community participation.
A Metaverse Pioneer Meets the Future of Content
Since launching in 2022, Everdome has crafted award-winning metaverse experiences for renowned partners such as OKX and Alpine Web3, while also contributing to forward-thinking initiatives like the UAE government’s Jahiz program. Their success stems from a nimble, Web3-native approach, community-first storytelling, and a strong command of immersive digital marketing.
Through this acquisition, Everdome’s native $DOME token and leadership team will become integral parts of HumAIn Assets — a content platform engineered to revolutionize how digital assets, from visuals to videos and copy, are ideated, produced, and delivered.
Powering a Creative AI Revolution
At the helm of this bold initiative are Bally Singh, Chairman of HOKO Agency; Scott Melker, a prominent figure in Web3 media; and Jeremy Lopez, CEO of Everdome. Together, they aim to deliver a platform that balances the speed and automation of AI with the nuance, context, and emotional resonance of human creativity.
“Our mission is simple: to deliver scalable, high-quality content without compromising on emotional resonance, timing, or creativity,” said Bally Singh. “AI can automate much of the process, but the final layer — taste, context, and timing — remains inherently human. That’s what elevates content from acceptable to exceptional.”
Meeting the Challenges of Modern Marketing
According to recent research by the American Marketing Association, nearly 90% of marketers are incorporating generative AI into their workflows. However, this explosion in volume has led to a noticeable dip in content quality and impact.
HumAIn Assets is being developed to solve this very challenge — using AI to streamline content production while ensuring every output is guided by human intuition and storytelling expertise. Everdome’s legacy in rapid, high-impact content makes it a powerful addition to this vision.
“Web2 unlocked the creator economy. Web3 introduced true creator ownership. AI brings unprecedented speed,” said Scott Melker, Co-founder of HumAIn Assets. “The real breakthrough lies in integrating all three to build a sustainable, creator-first system. This isn’t about hype — it’s about building the future of content production.”
Community at the Core
More than just a marketing engine, Everdome brings with it a deeply engaged community — a vital ingredient in the evolving digital economy. In Web3, community is not a luxury — it’s the foundation.
“When your audience becomes your collaborators, you’re not just marketing to people — you’re building with them,” Melker added.
“Everdome was built on the belief that digital experiences can be bold, creative, and community-led,” said Jeremy Lopez. “Joining HOKO and contributing to the vision for HumAIn Assets allows us to build lasting infrastructure for the creative economy of tomorrow.”
Blending Web2 Usability with Web3 Principles
With this acquisition, HumAIn Assets advances its goal of fusing the user-friendly scale of platforms like Uber, Fiverr, and Instagram, with the decentralized transparency and collaboration enabled by Web3 — all amplified through the power of AI.
Currently in invite-only beta, HumAIn Assets is already operational, delivering content for select clients through live briefs and active production. The venture is rapidly moving beyond its proof-of-concept phase and positioning itself as a new standard for the industry.
Stay tuned as HumAIn Assets redefines the future of creative production — where speed meets soul, scale meets nuance, and content creation becomes truly human + AI.
