June 13, 2025
FORT WORTH, Dallas – June 13, 2025 — Lottery.com Inc. (NASDAQ: LTRY, LTRYW), a leading technology company transforming the intersection of gaming, sports, and entertainment, has announced a major milestone in its global expansion strategy. The company has unveiled plans to acquire a 90% stake in UAE-based Nook Holdings Limited, a prominent sports and wellness incubator located in One JLT, Dubai.
This acquisition — set to be completed by June 30, 2025 — will kick off the rebranding of Nook as a Sports.com Hub, the first of many in a multi-market rollout strategy aimed at scaling Lottery.com’s international footprint and revenue generation through strategic, asset-driven investments.
A Scalable Global Blueprint
“This is not a one-off transaction — this is a scalable blueprint,”
– Matthew McGahan, Chairman & CEO of Lottery.com and Sports.com
As part of an aggressive buy-and-build strategy, Lottery.com is leveraging its modular business model to integrate cash-generative businesses with strong growth potential. The acquisition aligns with the intent behind the company’s $100 million financing facility with Generating Alpha, which provides growth capital for acquiring high-value businesses with tangible assets and recurring revenues.
Nook has proven itself a valuable asset, generating $354,000 in net profit in FY 2024 with projections to grow 38% in 2025 to $490,000. This aligns with Lottery.com’s goal of scaling profitably while expanding globally.
Introducing the Sports.com Hub Ecosystem
Each Sports.com Hub will serve as a launchpad for sports, wellness, health, and entertainment startups, fostering innovation and offering shared infrastructure to promising ventures. The strategy supports the creation of repeatable, modular spaces designed to generate multiple monetization channels while delivering long-term shareholder value.
The second Sports.com Hub has already been confirmed in Al Quoz, a high-growth district near DIFC and Burj Khalifa, within a major new leisure complex. The hub is expected to open in Q4 2025 and will serve as a regional anchor for Middle East operations.
Roadmap for Global Expansion
Lottery.com has identified several additional markets for future Sports.com Hubs, including:
- Riyadh and Jeddah, Saudi Arabia
- Abu Dhabi, UAE
- Greater Miami, Florida (USA)
“We’re creating a repeatable model that connects high-growth markets to a shared infrastructure,”
– Mark Bircham, Director of Lottery.com and Head of Acquisitions at Sports.com
The goal is to build a globally connected network of hubs that not only incubate innovation but also tie into the broader Sports.com ecosystem, offering cross-market synergies and digital scalability.
About Lottery.com
Lottery.com Inc. (NASDAQ: LTRY, LTRYW) is a forward-thinking technology company operating at the intersection of gaming, sports, and entertainment. Its family of brands — including Sports.com, Tinbu, and WinTogether — are unified under a single mission: to create engaging, monetizable platforms across the digital entertainment landscape.
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