Mataa Secures First Seed Investment to Drive E-Commerce Growth in Libya and North Africa
by Mataa, a leading e-commerce platform based in Libya, has successfully closed its first seed investment round, backed by a group of Libyan business angels. This milestone marks a significant step forward in the company’s mission to advance digital commerce in Libya and the broader North African region.
Founder and CEO Ibrahim Shuwehdi shared that the fresh capital will be used to strengthen Mataa’s operational capacity—particularly in first-mile and last-mile logistics—expand its central warehouse, and onboard a wider range of suppliers and product categories. The company also aims to bring in experienced regional talent from the e-commerce sector to fuel long-term growth.
With this investment, Mataa plans to further enhance its marketplace model, giving Libyan merchants the opportunity to reach more than 6 million internet users nationwide. The platform also supports Facebook-based sellers by enabling seamless product integration—helping them boost conversions while reducing paid advertising costs.
Shuwehdi highlighted that strong investor confidence in the founding team and Libya’s central position in a 275 million-person, $830 billion North African market were instrumental in attracting this investment.
More than just a financial boost, this funding round sends a strong signal to the regional startup ecosystem—encouraging further venture investment into Libyan startups and SMEs. Mataa is now poised to play a leading role in shaping the future of e-commerce in the region.
