PALM Raises 7-Figure Pre-Seed to Reinvent Saving for a New Generation in Egypt
by Cairo, July 15, 2025 – Egyptian fintech startup PALM, the country’s first incentivized, goal-based saving platform, has announced the successful closing of its seven-figure pre-seed funding round. The round was led by 4DX Ventures, with participation from Plus VC and several international angel investors, marking a significant step forward in PALM’s mission to transform how Egyptians save, plan, and invest for the future.
Turning Life Goals Into Financial Reality
Co-founded by Mazen El Kerdany and Ahmed Ashour, PALM leverages behavioral technology and embedded finance to offer a seamless, personalized saving experience. Whether users are planning for education, healthcare, marriage, travel, or major purchases like electronics and appliances, PALM helps convert life milestones into achievable financial goals.
The platform combines traditional investment tools with modern behavioral nudges to reward users for consistency and progress. Using smart asset allocation across fixed income, equities, and precious metals, along with exclusive deals from merchant partners, PALM helps maximize savings while minimizing out-of-pocket expenses.
“We launched PALM to help Egyptians take control of their financial future,” said Mazen El Kerdany, Co-founder & CEO. “The old mindset of saving what’s left no longer works. PALM empowers users to spend smarter and save more—with a focus on returns, diversification, and real-life impact.”
A Vision Backed by Experience and Insight
Mazen brings extensive investment expertise, having managed $2 billion in assets through senior roles at EFG Hermes, Beltone Financial Holding, and Post for Investment. Ahmed’s background includes leadership roles at Amazon, Goldman Sachs, and several fintech ventures across EMEA and the U.S., blending technical and strategic capabilities to drive innovation.
Their combined vision is simple but powerful: make saving a culturally relevant, tech-enabled habit that delivers real value for every Egyptian—regardless of income level.
“We aim to embed saving into everyday life, making it fun, easy, and impactful,” said Ahmed Ashour, Co-founder of PALM. “With accessible tools and personalized experiences, we’re reshaping what financial wellness looks like.”
Investors Rally Behind PALM’s Mission
The funding will be used to scale user acquisition, expand product features, and deepen partnerships across Egypt and the broader Mediterranean region. The goal is to make saving not just easier—but smarter, more accessible, and more rewarding.
Peter Orth, Co-founder of 4DX Ventures, expressed strong confidence in the startup:
“PALM is making it easier for people to save, earn real returns, and reduce costs on major life expenses. We’re thrilled to support a team that’s redefining financial wellness in Africa.”
Hasan Haider, Founder of Plus VC, echoed this sentiment:
“PALM is filling a critical gap in personal finance. With their strong product insight and execution, they’re well-positioned to become a financial companion for the next generation.”
Building a Financially Empowered Future
Egyptians today hold trillions in real estate, gold, and bank deposits—but lack accessible, effective tools to grow and manage their wealth. PALM aims to change that by embedding financial planning into daily life, turning saving into a proactive, goal-oriented habit.
As part of Egypt’s broader Vision 2030 goals—focused on financial inclusion, market participation, and household resilience—PALM stands out as a platform built not just for individuals, but for a better national financial future.
With this momentum, PALM is now setting its sights on reaching millions across the Mediterranean, becoming a go-to partner for users looking to plan smarter, save more, and live better.
“All life goals, in your PALM.”
