Shory and Wio Bank Join Forces to Offer Embedded Car Insurance with Flexible Installments

Abu Dhabi is once again at the forefront of digital innovation—this time in the world of insurance and banking.
Shory, the UAE’s leading digital insurance platform, has announced a strategic partnership with Wio Bank to launch an embedded car insurance solution that is set to transform how customers in the UAE protect their vehicles. Integrated directly into the Wio Personal app, the new service allows users to purchase car insurance in just a few taps—and pay for it over time with flexible installment options.
Seamless Insurance at Your Fingertips
The collaboration was formalized at an official signing ceremony, signaling both companies’ strong commitment to reshaping the financial services landscape with simplicity and customer experience in mind.
With this integration, users can now select and purchase car insurance within the Wio app in minutes—no paperwork, no long forms. Most notably, the service offers payment plans ranging from 3 to 48 months, giving customers the power to spread out their insurance costs in a way that suits their budget.
A Shared Vision of Simpler Financial Decisions
Aoun Al Smadi, CEO of Shory UAE, explained the motivation behind the partnership:
“This partnership with Wio represents a shared vision of making everyday financial decisions simpler and smarter. At Shory, we’ve always believed that insurance should be intuitive and effortless. By embedding our services within Wio’s digital ecosystem, we’re making car insurance more accessible than ever—right at the point of need.”
Prateek Vahie, Chief Commercial Officer at Wio Bank, echoed the sentiment:
“We’re reimagining how people engage with their finances, and that means making protection as accessible and effortless as banking itself. Our partnership with Shory brings essential insurance solutions directly into the Wio Personal app, empowering customers to protect what matters most with just a few taps.”
A New Era of Embedded Finance in the UAE
This initiative marks a major step forward in the evolution of embedded financial services in the region. It brings together the best of fintech and insurtech—delivering a fully digital, user-friendly solution for one of the most important aspects of car ownership.
With their combined expertise, Shory and Wio are poised to redefine how car insurance is purchased, financed, and experienced across the UAE.

About Wio Bank PJSC
Wio Bank is the Middle East’s first digital financial platform, headquartered in Abu Dhabi and backed by leading investors including ADQ, Alpha Dhabi, e&, and First Abu Dhabi Bank (FAB). Wio offers smart, personalized tools for both individual and business banking customers, combining cutting-edge technology with a customer-first approach.
With a reputation for innovation, Wio has been recognized with numerous industry awards, including #1 Fintech in MENA by Forbes Middle East, and multiple honors for digital banking and SME services. The bank is a leader in Banking-as-a-Service (BaaS) and embedded finance, continuing to push the boundaries of what modern banking can look like.
To learn more, visit www.wio.io.

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