April 7, 2026
Muscat, Oman — Reinforcing its position as one of the Sultanate’s most dynamic and trusted financial institutions, Sohar International has been honored as the ‘Best Brand in Oman’ at the prestigious Alam Al-Iktisaad Top Brands in Oman Awards 2026. The accolade recognizes the Bank’s ongoing success in building a future-ready brand grounded in innovation, trust, and exceptional customer experiences.
During the ceremony, Dr. Mazin Mahmood Al Raisi, Chief Marketing Officer of Sohar International, was also awarded ‘Marketing Leader of the Year’, highlighting the Bank’s leadership in crafting impactful brand strategies.
Building a Future-Ready Brand
This recognition reflects Sohar International’s strategic vision to redefine banking beyond traditional financial services. By embracing a customer-centric approach and leveraging digital innovation, the Bank has consistently focused on creating long-term value. Its seamless, experience-led solutions have strengthened brand equity, deepened stakeholder connections, and solidified its position as a preferred partner for individuals, businesses, and institutions across Oman.
Abdulwahid Mohamed Al Murshidi, Chief Executive Officer of Sohar International, commented:
“Winning the Best Brand in Oman award reflects the trust our customers and partners place in our journey. It highlights our success in building a corporate identity rooted in sustainable value and purposeful innovation. Through our digital platforms, institutional capabilities, and strategic partnerships, we remain committed to supporting Oman Vision 2040, contributing to economic diversification, and enhancing the national economy’s competitiveness. This award reinforces our dedication to delivering advanced banking experiences while creating positive impact for our customers, communities, and the Sultanate as a whole.”
Leadership Driving Brand Transformation
Dr. Mazin Mahmood Al Raisi has been instrumental in steering Sohar International’s brand transformation. Under his leadership, the Bank has successfully redefined its market positioning, launched impactful campaigns, and strengthened its commitment to innovation, customer-centricity, and sustainable growth.
Over the past year, Sohar International has invested heavily in elevating its brand presence, ensuring all communications align with its broader vision of supporting Oman’s economic diversification and sustainable growth. By combining purpose-driven initiatives with compelling storytelling, the Bank has cultivated a brand identity that embodies financial strength, reliability, societal impact, and forward-thinking leadership.
Celebrating Excellence in Branding
The Alam Al-Iktisaad Top Brands in Oman Awards recognize organizations that demonstrate exceptional performance in brand development, market influence, and customer engagement. Sohar International’s recognition underscores its ability to stand out in a competitive market with a unique brand identity and forward-looking strategic vision.
Looking Ahead
As Sohar International continues its growth journey, the Bank remains committed to:
- Enhancing brand leadership through innovation and customer insights
- Delivering meaningful and seamless banking experiences
- Contributing to Oman’s economic and social progress via sustainable initiatives and community development
- Supporting emerging sectors and fostering trust, transparency, and innovation
About Sohar International
Sohar International is Oman’s fastest-growing bank, dedicated to helping customers, communities, and businesses prosper. Guided by a vision to become a world-leading Omani service company, the Bank offers innovative solutions across Commercial and Investment Banking, Wealth Management, Islamic Banking, and more. With a strong digital-first approach and an expanding regional footprint, including operations in Saudi Arabia, Sohar International continues to drive value through strategic partnerships and exceptional customer experiences.
Learn more at www.SIB.om.
