TikTok and Visa Unite to Empower UAE SMBs in the Digital Age

Dubai, UAE – July 1, 2025: In an exciting move to accelerate the growth of small and medium-sized businesses (SMBs) in the United Arab Emirates, TikTok has joined forces with Visa to launch a strategic initiative designed to empower entrepreneurs in the region. This collaboration is centered around enabling SMBs to unlock the full potential of the digital economy by providing access to tools, knowledge, and financial incentives.

A Digital Boost for UAE Businesses

Starting July 1, 2025, first-time users of TikTok Ads Manager in the UAE can take advantage of a special limited-time offer: when SMBs spend $250 on a TikTok campaign using a Visa Commercial card, they’ll receive $150 in TikTok Ad Credits. This initiative gives businesses a cost-effective way to amplify their digital presence, reach new audiences, and elevate their brand visibility.

But it doesn’t stop there. Eligible businesses will also gain access to a suite of exclusive benefits, including:

• TikTok Masterclasses led by industry experts
  
  
• Live Q&A Sessions with TikTok professionals
  
  
• Access to the “Grow with TikTok” Resource Hub for insights and best practices
  
  
• Bonus Offer: The first three SMBs to register will receive a custom ad created by a TikTok creator — absolutely free
  
  

Driving Innovation and Entrepreneurship

Joanne Chehab, Head of Business Partnerships, Global Business Solutions, MENA – TikTok, shared her enthusiasm about the initiative:

“SMBs are the heart of the UAE’s economy, and we are committed to helping them thrive in the digital era. This collaboration with Visa provides not just financial incentives, but also the knowledge and tools needed for SMBs to present themselves authentically and creatively on TikTok. It perfectly aligns with the UAE’s vision to drive innovation, entrepreneurship, and digital growth.”

The partnership is aligned with the UAE’s broader goal to foster digital adoption and diversify its economy through innovation and technology. For TikTok and Visa, this means helping local businesses not only market more effectively but also gain the digital skills necessary to succeed long-term.

Visa’s Commitment to the Digital Future

Salima Gutieva, Visa’s VP and Country Manager for the UAE, echoed this sentiment:

“Visa is proud to support SMBs – a vital part of the UAE’s economic fabric. Through our collaboration with TikTok, we are helping businesses reach new customers via digital marketing and equipping them with the tools needed to thrive. This initiative reflects our dedication to empowering entrepreneurs and supporting the UAE’s digital transformation.”

Bridging Financial Empowerment and Digital Creativity

This collaboration represents a major milestone in bridging the gap between financial access and digital marketing for small business owners. By combining Visa’s trusted financial infrastructure with TikTok’s creative platform, the partnership offers a unique opportunity for SMBs to scale confidently in a digital-first world.

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About TikTok
 TikTok is the leading platform for short-form mobile video, with a mission to inspire creativity and bring joy. With global headquarters in Los Angeles and Singapore, TikTok operates in major cities including Dubai, New York, London, Paris, Berlin, Jakarta, and Tokyo.

For Media Inquiries:
 📧 Current Global: tiktok@currentglobal.com
 📧 TikTok MENA: tara.farouqi@tiktok.com