June 12, 2025
Dubai, United Arab Emirates — The countdown begins. With just one year to go before the FIFA World Cup 26™ kicks off across Canada, Mexico, and the United States, Visa, a global leader in digital payments and long-standing supporter of world football, has announced Lamine Yamal as its official global ambassador for the tournament.
At only 16 years old, Yamal is already making waves on the global stage with his exceptional talent and game-changing performances. By partnering with Visa, he joins a legacy of sports icons who inspire the next generation of athletes and fans around the world.
Elevating the Fan Experience
To mark this milestone, Visa is launching a series of exclusive fan experiences leading up to the tournament. These will include:
- Meet-and-greet sessions with Lamine Yamal in Barcelona
- Signed merchandise giveaways
- Special offers and benefits for Visa cardholders
“As Visa’s FIFA World Cup™ ambassador, Lamine embodies the spirit and passion of the beautiful game, inspiring millions of fans worldwide,” said Tarek Abdalla, Chief Marketing Officer, Visa CEMEA. “We’re thrilled to partner with a player who represents the future of football — bold, exciting, and full of potential.”
A Rising Star with Global Reach
Lamine Yamal’s speed, skill, and on-field vision have made him a standout star in international football. Commenting on the collaboration, Yamal shared:
“Football is more than a game — it’s joy, connection, and passion. I’m proud to partner with Visa to help bring that spirit to life for fans across the globe.”
Visa’s Commitment to the Game
As the Official Payment Technology Partner of FIFA, Visa has consistently pushed the boundaries of innovation in sports sponsorship. From grassroots initiatives to global events, Visa is committed to creating inclusive, tech-enabled experiences that bring fans closer to the game.
The FIFA World Cup 26™ is set to be the largest tournament in history, spanning three countries and uniting millions of fans. Visa’s collaboration with Yamal signals a bold step forward in connecting technology, talent, and fandom in the digital age.
About Visa Inc.
Visa (NYSE: V) is a global leader in digital payments, facilitating over 215 billion transactions annually across more than 200 countries and territories. With a mission to connect the world through the most innovative, convenient, reliable, and secure payment network, Visa is shaping the future of money movement for individuals, businesses, an
