Yasmina Secures $2M Seed Funding to Launch Saudi Arabia’s First Embedded Insurance Platform
by Riyadh, Saudi Arabia – In a major milestone for the Kingdom’s insurtech landscape, Yasmina, a Saudi-based startup, has successfully raised $2 million in seed funding to develop and expand the nation’s first embedded insurance platform.
Yasmina aims to revolutionize how insurance is offered and accessed in the digital age by embedding coverage directly into everyday consumer experiences—such as through e-commerce platforms, fintech services, and mobile apps. This seamless integration is designed to simplify the insurance process, making it more accessible, user-friendly, and aligned with customer needs.
The seed round reflects growing investor confidence in Saudi Arabia’s rapidly evolving digital economy and the potential for innovation in the insurance sector. With this funding, Yasmina plans to further enhance its technology, form strategic partnerships, and scale operations across the GCC region.
This development marks a key step toward modernizing insurance services in Saudi Arabia, aligning with the country’s Vision 2030 goals to foster a thriving digital ecosystem and encourage local entrepreneurship.
Stay tuned as Yasmina leads the way in reshaping the future of insurance in the Kingdom.
